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ViacomCBS Bets on Big-Tent Strategy for Streaming Growth With Paramount Plus
Cynthia Littleton, provided by
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ViacomCBS is going big in the streaming wars with a broadcast TV-inspired big tent strategy that will be anchored by legacy cable channel and programming brands.
On paper, the blueprint unveiled today during the company’s investor presentation for the March 4 Paramount Plus debut doesn’t sound like a path for success in today’s hyperactive media landscape. But little by little, ViacomCBS has already showed signs of making progress in the next iteration of television by its placing bets in familiar places.
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