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Steve Soechtig Ogilvy has hired Steve Soechtig to lead its experience practice as global CEO, as clients seek to connect with consumers in personalised ways throughout their journey with a brand. As global CEO of experience at Ogilvy, Soechtig will be tasked with pulling together various capabilities in specialty practices across Ogilvy’s global network to create a unified offering for clients across marketing automation, strategy, CRM, digital experience design, customer acquisition and loyalty. “The fastest growing part of Ogilvy over the last several years has been in the experience marketplace, but we hadn’t rounded it up into a single global business before,” said Ogilvy global CEO Andy Main. ....
Ogilvy hires Steve Soechtig to lead global experience practice Mark Read, CEO of parent WPP, wants to grow its overall revenue from experience, technology and e-commerce from 25% to 40% by 2025. by Alison Weissbrot Sign in to continue Free email bulletins ....