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Daytona tourism leaders could turn to consultants to plan the future

DAYTONA BEACH With scenes of rumbling, smoke-belching monster trucks that turned the World’s Most Famous Beach into a war zone earlier this summer still fresh in their minds, Daytona Beach tourism leaders are looking to define a better long-term definition of the destination’s identity.
But even before the process has started, the prospect of enlisting an outside consultant to help craft that vision has sparked a wide range of reaction from hoteliers, business owners in the core beachside tourist district and residents.
It’s not all positive.
“We don’t need another consultant,” said Gary Koliopoulos, longtime owner of Beach Express souvenir shop, a fixture for 30 years at the corner of South Atlantic and Harvey avenues. “We’ve got more consultant reports than we can shake a stick at. I’ve been here a long time and I’ve seen it all. We need to spend more money marketing and do it more effectively. ....

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Hurting businesses glad to see thousands gather for Bike Week

Hurting businesses glad to see thousands gather for Bike Week
On Location: March 9, 2021
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About 300,000 people are expected in Florida this week for Daytona Beach s Bike Week motorcycle rally and local businesses, hurting during the COVID-19 pandemic, are glad to see visitors flooding in, despite potential for a surge in cases.
© David Tucker/News-Journal via Imagn Content Services, LLC
Bike Week lasts from March 5 to March 14. The event is estimated to generate $75 million for Daytona Beach, according to the city s Chamber of Commerce, though events are now spread across north and central Florida.MORE: Hundreds of thousands of motorcycle riders expected in Florida for Bike Week ....

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Hurting Daytona Beach businesses glad to see thousands gather for Bike Week

In Daytona Beach, Florida, local businesses, hurting during the COVID-19 pandemic, are glad to see visitors flooding in for Bike Week, despite a potential surge in cases. ....

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