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How can Australia's marketers build health and wellness into brand strategy?


Thanks to COVID-19, consumers are now thinking about health and wellness beyond the traditional definition of “eating healthy and exercising”. In this edition of Spotlight Australia, WARC Asia Editor Gabey Goh looks at how brands can tap this growing opportunity.
This article is part of a Spotlight series on how brands in Australia can tap into the growing opportunity in health and wellness. Read more
Consumers in Australia are increasingly looking for brands that will provide them with products and services in a way that feels like they are a good choice, good value for money and also good for the environment. ....

Hamish Cargill , Linda Fagerlund , Susan Coles , Luke Haynes , Boehringer Ingelheim Nexgard , Moensie Rossier , Ogilvy Health , Spotlight Australia , Editor Gabey Goh , Wellness Gap , Benoit De Fleurian , Australia Spotlight , Boehringer Ingelheim , சூசன் கோல்ஸ் , லூக் ஹேன்ஸ் , போஹெரிங்கர் இஂகல்‌ஹைம் னெக்ஷ்கர்ட் , ஓகில்வீ ஆரோக்கியம் , ஸ்பாட்லைட் ஆஸ்திரேலியா , ஆசிரியர் கேபி கோ , ஆரோக்கியம் இடைவெளி , ஆஸ்திரேலியா ஸ்பாட்லைட் , போஹெரிங்கர் இஂகல்‌ஹைம் ,