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Study looks into sweet potato industry


BY: Loop Author 10:45, July 20, 2021
165 reads
Sweet potato (kaukau) farmers in Papua New Guinea (PNG) have gained valuable insight into consumer buying preferences, which is helping to identify new market opportunities.
The recent market analysis, supported by the Papua New Guinea - Australia Partnership, through the Australian Centre for International Agricultural Research, was the first of its kind in PNG and revealed that an increasing number of consumers in Port Moresby are preferring to buy their fresh produce from supermarkets, citing convenience and safety.
While this trend could see a decline in customers at traditional farmer markets, PNG and Australian researchers say it could create new market opportunities for rural communities. ....

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