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"Customer feedback helps us brief the R&D lab to create new products": Apratim Majumder, MyGlamm

âCustomer feedback helps us brief the R&D lab to create new productsâ: Apratim Majumder, MyGlamm
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A conversation with the cosmetic brandâs marketing head on expansion plans, marketing strategy and its first TVC.
MyGlamm has set its sights on expansion. The direct-to-consumer beauty company was founded in 2015 by Darpan Sanghvi. In July 2020, MyGlamm acquired digital content platform POPxo and Priyanka Gill came on board as a co-founder. The MyGlamm-POPxo-Plixxo community has nearly 88 million annual female users, 1.5 billion annual video views and 1.5 lakh influencers.
In June 2021, Apratim Majumder of Hindustan Unilever (HUL) joined the company as chief marketing officer. At HUL, he worked as category head â Naturals. Majumder has over 15 years of experience in the FMCG sector. ....

India General , Sasha Chhetri , Kopal Naithani , Manish Malhotra , Priti Rajput , Sonakshi Sinha , Samson Vasave , Dentsu Gurgaon , Abhijit Avasthi , Darpan Sanghvi , Priyanka Gill , Apratim Majumder , Titus Upputuru , Aditi Bhalotra , Shraddha Kapoor , Hindustan Unilever , Bessemer Venture Partners , Sugar Cosmetics , Plum Cosmetics , Nykaa Cosmetics , Taproot Dentsu Gurgaon , சாஷா சேத்ரி , மனிஷ் மல்ஹோத்ரா , சோனக்ஷி சீன்ஹா , சாம்சன் வாசவே , தெந்ட்சு குர்கான் ,

MyGlamm gets additional Rs 355 crore in funding led by Accel

MyGlamm gets additional Rs 355 crore in funding led by Accel
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Synopsis
The company is now valued at Rs 2,000 crore, almost three times more than its previous valuation of $100 million (Rs 745 crore), said people aware of the matter.
ETtech
Illustration: Rahul Awasthi
MyGlamm, an omnichannel direct-to-consumer beauty brand, has raised an additional Rs 355 crore in series C funding led by Accel, taking the total funds raised in the round to Rs 530 crore, making it the highest amount raised by a beauty brand in a series C round in India.
The company, which had
raised Rs 175 crore in March when the round opened, is now valued at Rs 2,000 crore, almost three times more than its previous valuation of $100 million (Rs 745 crore), said people aware of the matter. ....

Rahul Awasthi , Darpan Sanghvi , Nascent Capital , Wipro Consumer , Sugar Cosmetics , Plum Cosmetics , ராகுல் அவஸ்தி , டர்பன் சங்குவி , ஏற்றம் மூலதனம் , விப்ரோ நுகர்வோர் , சர்க்கரை அழகுசாதன பொருட்கள் , ப்லம் அழகுசாதன பொருட்கள் ,