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Ethics by Design: Salesforce s approach for positive AI and product development Watch Now People have long debated what constitutes the ethical use of technology. But with the rise of artificial intelligence, the discussion has intensified as it s now algorithms not humans that are making decisions about how technology is applied. In June 2020, I had a chance to speak with Paula Goldman, Chief Ethical and Humane Use Officer for Salesforce about how companies can develop technology, specifically AI, with ethical use and privacy in mind. I spoke with Goldman during Salesforce s TrailheaDX 2020 virtual developer conference, but we didn t have a chance to air the interview then. I m glad to bring it to you now, as the discussion about ethics and technology has only intensified as companies and governments around the world use new technologies to address the COVID-19 pandemic. The following is a transcript of the interview, edited for readability. ....