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Reprise Digital Malaysia says hello to the great outdoors in new Ford campaign

July 27 2021, 11:20 am | BY Kim Shaw | No Comments
Reprise Digital Malaysia has launched its latest campaign for the sole distributor of Ford in Malaysia, Sime Darby Auto Connexion (SDAC).

The ‘Hello Outdoors’ video series launched this week amidst Malaysia’s continued lockdown, with the first in a series of content films showing the freedom of being outdoors, and how it is missed. The scenic vistas across Malaysia and hopeful messages connect back with the Ford Ranger brand values and lifestyle.
Mandar Wairkar, Creative Director of Reprise Digital, said: “The idea behind this film stemmed from something we are all asking right now – “When can we travel again?” We know the Ford Ranger audience loves the outdoors, so the intended impact is to evoke that serenity and connection with the outdoors. That spirit of adventure and discovery. It isn’t dead, it is just grounded temporarily.” ....

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Ford Sends Greetings To Malaysia's Natural Attractions to Let Them Know They are Missed

Reprise Digital has partnered on a new campaign with the sole distributor of Ford in Malaysia, Sime Darby Auto Connexion (SDAC).
The ‘Hello Outdoors’ video series launched this week amidst Malaysia’s continuing pandemic lockdown, highlights the freedom of being outdoors, and how it is missed as safety precautions keep people inside.
“The idea behind this film stemmed from something we are all asking right now – “When can we travel again?”,” said Mandar Wairkar, Creative Director of Reprise Digital. “We know the Ford Ranger audience loves the outdoors, so the intended impact is to evoke that serenity and connection with the outdoors. That spirit of adventure and discovery. It isn’t dead, it is just grounded temporarily.” ....

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Costa Coffee Malaysia hands digital and social duties to The Chariot Agency

Costa Coffee Malaysia hands digital and social duties to The Chariot Agency
Details
29 June 2021
Costa Coffee Malaysia has appointed The Chariot Agency to manage digital and social duties for six months with the option to renew. Work has rolled out since early June and the incumbent was Reprise Digital Malaysia. According to Ju Lee Lim, Costa Coffee Malaysia s head of marketing, no full-scale pitch was implemented as all three agencies being considered had already participated in a previous pitch. In view of the current economic and social landscape, however, Costa decided to review the scope of work required.
Lim told ....

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PIDM introduces Chief BerUang to interest young consumers about finance

The Borneo sun bear was selected as the advocate as it is one of Malaysia s vulnerable animals listed by International Union for Conservation of Nature. ....

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Is your work-from-anywhere office industrial grade?

Is your work-from-anywhere office industrial grade?
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