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Will develop an integrated GTM strategy that includes ATL, BTL, digital solutions.
10 Feb, 2021 - 11:49 AM IST     |     By indiantelevision.com Team    
NEW DELHI: More Retail Ltd has awarded the creative duties of its chain of supermarkets to Madison BMB, the creative arm of communication group Madison World.
As part of the mandate, Madison BMB would be responsible for translating the customer value proposition for More supermarkets into a consumer-facing brand essence. This would then be carried forward into an integrated GTM creative approach that would include ATL, BTL as well as digital creative solutions. Madison BMB would also look after the development of in-store VM in More supermarket outlets across the country. ....

Raj Nair , More Retail Ltd , Madison Bmb , More Supermarkets , More Retail , Madison Clients , Account Win , ராஜ் நாயர் , மேலும் சில்லறை லிமிடெட் , மாடிசன் பிம்ப , மேலும் பல்பொருள் அங்காடிகள் , மேலும் சில்லறை , மாடிசன் வாடிக்கையாளர்கள் , எண்ணுதல் வெற்றி ,