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How Data Can Help Communities Underserved by Insurance Industry

How Data Can Help Communities Underserved by Insurance Industry
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Data is essential to helping businesses make smart decisions and industries from every sector are beginning to incorporate data into daily business transactions. However, according to Traffk Co-founder and CEO Paul Ford, if the data is incorrect, it can be just as bad, or worse, than not relying on any data at all.
Insurance is an essential safety net for many individuals and families, but many insurance policies are created based off of outdated legacy business models and systems.
Often, the data companies have access to is unorganized raw material that needs to be cleaned, rationalized and transformed before it can be used to make decisions. ....

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Is COVID-19 Forcing Insurance Industry to Catch Up with the Times?

Is COVID-19 Forcing Insurance Industry to Catch Up with the Times?
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COVID-19 has affected every area of the insurance industry from the types of policies insurers will provide to the length of time it takes to get insured. Adoption of digital solutions, explains Paul Ford, CEO of Traffk, has accelerated within the industry but needs to do so at a more rapid pace if the industry is to remain successful and be able to continue to protect consumers.
As more and more of their clients turn to digital solutions, insurance companies must do the same if they want to be successful. ....

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Digitally Challenged Insurance Companies Missing Out on Opportunities if AI Not Embraced

Digitally Challenged Insurance Companies Missing Out on Opportunities if AI Not Embraced
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Outdated legacy insurance models are ruining the insurance industry. Data-driven insurance underwriting and distribution platforms can help insurance companies successfully embrace the digital age, according to Traffk, an insurance software developer and product platform.
Most insurance companies don’t use a lot of data to create their products. They rely on demographic information that is 40 years old, and older.
Insurance is an essential safety net but often the industry relies on outdated legacy business models and systems some based off of mortality tables that were developed in 1971 and 1984. ....

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