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Kaley Cuoco stars in the HBO Max series The Flight Attendant.
Phil Caruso/HBO Max
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An HBO Max exec detailed tactics the streaming service is exploring to retain its growing audience.
They include giving users control of personalization, and building interactive and short-form content.
Preventing churn will be a key in the next stage of the streaming wars.
WarnerMedia s Netflix rival HBO Max has amassed 37.7 million subscribers, a solid audience for an eight-month-old subscription service with one of the highest monthly price tags among its competitors. ....

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