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Nestlé Launches Ireland's First OOH Campaign With 100% Recycled Paper


Nestlé Launches Ireland’s First OOH Campaign With 100% Recycled Paper
April 23, 2021
Nestlé Ireland has become the first advertiser in the Irish market to use 100% recycled paper for an Outdoor advertising campaign.
As part of a joint commitment between Nestlé Ireland and location-based marketing specialist PML Group, to improve sustainability in Out of Home advertising, the current campaign advertising the launch of KitKat Zebra, has used green printing techniques on 100% recycled paper. Unlike current processes, this new recycled paper collects used paper which has the ink removed and is pulped prior to reaching the papermaking stage.
Maria McKenna, Confectionery Marketing Manager, Nestlé Ireland said: “We are proud to be the first advertiser in the Irish market to use 100% recycled paper for an Outdoor campaign. Nestlé has a role to play in reducing our impact on the environment and that is why we have made a commitment to reach net zer ....

Louise Enright , Maria Mckenna , Kitkat Zebra , Confectionery Marketing Manager , மரியா மகெந , மிட்டாய் சந்தைப்படுத்தல் மேலாளர் ,