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Pierre Cardin, French fashion designer and licensing pioneer, dies at 98


Pierre Cardin, French fashion designer and licensing pioneer, dies at 98
By John Leicester
French designer Pierre Cardin, known for his Space Age styles, revolutionized fashion starting in the early 1950s.
PARIS - French fashion designer Pierre Cardin possessed a wildly inventive artistic sensibility tempered by a stiff dose of business sense. He had no problem acknowledging that he earned more from a pair of stockings than from a haute-couture gown with a six-figure price tag.
Cardin, who died Tuesday at age 98, was the ultimate entrepreneurial designer. He understood the importance his exclusive haute couture shows played in stoking consumer desire and became an early pioneer of licensing. His name emblazoned hundreds of products, from accessories to home goods. ....

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