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It’s been nearly one year since Kendrick Lamar launched pgLang. Since then, the “multilingual” collective has remained relatively quiet. But they appear to be ramping up for 2021, starting with a new collaboration with Calvin Klein. On Wednesday (Jan. 13), the designer announced their partnership called “pgLang for Calvin Klein.” According to WWD, the collaboration will consist of eight short films, written and directed by pgLang co-founder and Kendrick’s manager Dave Free. Calvin Klein shared a “set list” for the video series, which includes Baby Keem, Travis Bennett, Amber Wagner, Brent Faiyaz, and a collaboration between Ryan Destiny and Keith Powers. The last track is left blank, leading fans to speculate about a potential new song from Kendrick, who starred in Calvin Klein’s “In My Calvins” campaign in 2016. ....
First Look at pgLang s Full Calvin Klein Campaign pgLang x Calvin Klein Is Not Your Average Fashion Campaign pgLang pgLang For the longest time, Kendrick Lamar and Dave Free s company pgLang has been shrouded in mystery. Is it a label? Is it a brand? Is it a production company? The rapper and his longtime collaborator kicked off the project last year with little more than a website and a logo – no frills. Teasers featuring K. Dot himself, Baby Keem, Jorja Smith, and Yara Shahidi hinted that something big was coming. And then nothing. Now, after 10 months of radio silence, pgLang is finally making its debut with a campaign for Calvin Klein. ....
While the Hip Hop community continues to wonder when Kendrick Lamar’s album is dropping, the Grammy Award-winning rapper is keeping himself busy with pGLang, the media company he founded with former Top Dawg Entertainment president Dave Free. There’s still no word on what the media company is but one thing’s for sure, they’re making a huge step with a new collaboration with Calvin Klein. On Wednesday (January 14), Kendrick and Free unleashed the “pGLang for Calvin Klein” campaign through pGLang’s Instagram page. In the first post, several random pictures teased the campaign. One of the slides shows the collaboration will have Free direct a series of videos from artists like Baby Keem, Brent Faiyaz, Ryan Destiny, Amber Wagner, Keith Powers and more. ....