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Comscore Signs Multi-Year Deal with Minute Media for Digital Audience Measurement

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RESTON, Va., June 1, 2021 /PRNewswire/ Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced it has signed a renewal agreement with Minute Media for the use of Comscore s granular digital audience measurement solutions. The multi-year agreement, which sees Minute Media continuing to use Comscore Media Metrix® Multi-Platform and Video Metrix® Multi-Platform for U.S. and Hispanic audiences, will enhance Minute Media s current audience measurement and ad planning functionalities.
We are thrilled that Minute Media continues to trust Comscore with their audience and advertising measurement. Our best-in-class digital currency allows them to better understand their audience and optimize business outcomes, said Carol Hinnant, Chief Revenue Officer, Comscore. ....

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Comscore Inks New Agreement with SHINEZ.io for Digital Audience Measurement

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RESTON, Va., Feb. 16, 2021 /PRNewswire/ Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced an agreement to provide SHINEZ.io, a storytelling platform that distributes entertaining and engaging stories across social media and the open web, with Comscore s industry-leading digital audience measurement.
Under the multi-year agreement, SHINEZ.io will have access to Comscore Media Metrix® Multi-Platform to drive a deeper understanding of audience behavior and media consumption across desktop and mobile devices and enable more relevant advertising opportunities.
Media consumption has changed drastically due to the COVID-19 pandemic, and it is more important than ever to have accurate and reliable insights into audience behavior, said Carol Hinnant, Chief Revenue Officer, Comscore. We look forward to partnering with SHINEZ.io for digital audience measurem ....

Carol Hinnant , Comscore Media Metrix , Chief Revenue Officer , Media Metrix Multi Platform , Metrix Multi Platform , Film And Motion Picture , Publishing Amp Information Services , தலைமை வருவாய் அதிகாரி , மீடியா மெட்ரிக்ஸ் பல நடைமேடை , மெட்ரிக்ஸ் பல நடைமேடை , படம் மற்றும் இயக்கம் படம் , வெளியீடு ஆம்ப் தகவல் சேவைகள் ,