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Pizza Hut Malaysia shifts media duties to dentsu


Pizza Hut Malaysia shifts media duties to dentsu
Details
09 July 2021
Pizza Hut Malaysia has shifted media duties from Mindshare to dentsu Malaysia, shortly after appointing Ensemble to manage creative duties. The appointment is for a year with the option to renew for another. The pitch was first called in the first quarter of this year and saw six agencies participating, CMO Emily Chong told
A+M. 
Incumbent Mindshare, which has been working with Pizza Hut Malaysia since 2015, was also part of the pitch and according to Chong, has been a strong contender. The last few years with Mindshare has been nothing short of pivotal with the brand being turnaround and put on track to growth, she said. ....

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Tyson Foods picks Mindshare for media duties in Malaysia


Tyson Foods picks Mindshare for media duties in Malaysia
Details
07 May 2021
Tyson Foods has appointed Mindshare Malaysia to handle integrated strategic planning and buying. Tyson Foods operates a list of products and brands including Tyson, Jimmy Dean, Hillshire Farm, Ball Park, Wright, Aidells, ibp, and State Fair.
A+M has reached out to Mindshare for additional details.
Tyson Foods VP - commercial, Lee Yeong Sheng, said to support its aspiration of innovating continually, it is looking to accelerate its capabilities in being a consumer-centric organisation. This is in line with its company mission to raise the world s expectations for how much good food can do. Complementing our investments on R&D and product innovation, this partnership with Mindshare in Malaysia and APAC would allow us to be closer to our consumers which is at the heart of all that we do, Lee added. ....

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YouTube: Taboo-breaking Libresse ad wins Ad of the Year


YouTube: Taboo-breaking Libresse ad wins Ad of the Year
0share
YouTube Works an awards platform for YouTube advertisements honoured brands and agencies, as well as the biggest content creators of 2020 in Malaysia. Besides creator channel Les’ Copaque receiving the coveted Diamond Creator Award, the Libresse advertisement called ‘Know your V’ wins Ad of the Year.
The creators of the animated twins Upin & Ipin was not only honoured with having one of their tweets being “most retweeted and liked” in Malaysia, they also celebrated their milestone of 10 million subscribers back in June this year. This would make then Malaysia’s first (and currently, only) YouTube channel to receive the Diamond Creator Award.  ....

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