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Toilet Rolls or Not, Supermarkets Won Australians' Hearts in the Pandemic – Hope 103.2


Toilet Rolls or Not, Supermarkets Won Australians’ Hearts in the Pandemic
During the COVID-19 crisis, the most-trusted brands in Australia were Coles and Woolworths, while Australians had little faith in a social media giant, a new study finds.
By Michael CrooksFriday 5 Feb 2021
Despite their low stocks of soap and spaghetti during the panic-buying of 2020, Australian Supermarkets scored big in the consumer trust-stakes at the height of the pandemic.
Based on a survey of Australians by Roy Morgan, the research company compiled a list of the 10 most-trusted brands in Australia, and the 10 most-distrusted, during the COVID crisis in 2020.
Woolworths and Coles topped the most-trusted list.​ ....

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It's official: Supermarkets are the most trusted brands in Australia


Roy Morgan Research
It’s official: Supermarkets are the most trusted brands in Australia
Source: Roy Morgan Risk Monitor: COVID Issue, Apr20-Sep20 Base Australians 14+ n=10,728
During the depths of the COVID pandemic, who did Australians trust the most? And more importantly, who did they distrust?
Roy Morgan data scientists analysed nominations from more than 10,000 Australians to identify the nation’s 10 most trusted brands, and 10 most distrusted brands.
The Roy Morgan
Risk Report: COVID Issue reveals that the winners list is dominated by supermarkets, perhaps unsurprisingly given their essential role during the COVID health crisis.
For the first time the two major supermarket brands, Woolworths and Coles, took top spots on the list of ....

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