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The Story of an African Startup that Made it Big

iAfrica
49 mins ago
1 min read
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Founded in 2013 by Justin Drennan, Ryan Drennan, and Terence Murphy, Parcelninja is an e-commerce enabler that offers South African online shops an affordable outsourcing solution for all their fulfilment needs. The startup’s platform integrates with most existing e-commerce engines, offering smart product warehousing, picking and packing, courier optimisation, and real-time reporting. Disrupt Africa reported in February it had been acquired by Imperial, a provider of logistics and market access solutions. The JSE-listed company said Parcelninja was a logical fit for Imperial and would help the company strengthen its digital offerings. Speaking to the latest edition of Disrupt Podcast, Justin Drennan, who has a strong track record in the South African e-commerce space, said Parcelninja had sold 60 per cent ....

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The interesting story behind the Parcelninja deal

Ecommerce enabler Parcelninja was acquired by JSE listed logistics company Imperial on 1 February. Here is how it all happened. ....

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Big South African ecommerce deal with Imperial buying Parcelninja

JSE listed Imperial announced that it has acquired Parcelninja on 1 February 2021 in one of the largest ecommerce deals in South Africa. ....

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Imperial acquires ParcelNinja in major South African e-commerce deal

Imperial acquires ParcelNinja in major South African e-commerce deal
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In a shareholder statement published on Tuesday (23 February), Imperial said that the deal took effect from 1 February 2021.
“Enabled with leading software, processes and people capabilities in South Africa, ParcelNinja provides fulfilment in both B2C and B2B channels including the informal market, supported by the management and optimisation of courier parcel deliveries,” Imperial said.
“This acquisition supports Imperial’s strategic ambitions to accelerate our digital capabilities and expand our logistics and market access services into last mile distribution, e-commerce fulfilment, footprint and scale in Africa, while ensuring local relevance for our clients and principals.” ....

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