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Morning Brief: Full Disclosure: Why the influencer, social media marketeer must label promotional posts

As brands tap social media influencers, covert ads were proliferating. The new ad guidelines now ask influencers to clearly label branded posts. Content creator Danish Sait, Manisha Kapoor, secretary-general of Advertising Standards Council of India, and Lakshmi Balasubramanian, co-founder of Greenroom discuss the business of social media marketing. ....

Lakshmi Balasubramanian , Manisha Kapoor , Advertising Standards Council Of India , Danish Sait , Advertising Standards Council , Social Media Marketing , Social Media Marketeer , Social Media , Morning Brief , Full Disclosure , லட்சுமி பாலசுப்ரமணியன் , மனிஷா கபூர் , டேனிஷ் சேட் , சமூக மீடியா சந்தைப்படுத்தல் , சமூக மீடியா , காலை சுருக்கமான , முழு வெளிப்படுத்தல் ,

From June 14, influencers must label all paid posts, says ad council

The guidelines say the disclosure label should be clear, identifiable and prominent (not buried under hashtags), and specify exactly where, how and for how long these labels must appear ....

Kainaz Karmakar , Vishnu Kaushal , Manisha Kapoor , Lakshmi Balasubramanian , Subhash Kamath , Satbir Singh , Indian Beauty Hygiene Association , Tata Group , Advertising Standards Council Of India , Internet Mobile Association Of India , Starting June , Advertising Standards Council , Bigbang Social , Mobile Association , Indian Beauty , Hygiene Association , Instagram Reels , Ogilvy India , Paid Post , விஷ்ணு கௌஷள் , மனிஷா கபூர் , லட்சுமி பாலசுப்ரமணியன் , சுபாஷ் காமத் , சத்பீர் சிங் , இந்தியன் அழகு சுகாதாரம் சங்கம் , டாடா குழு ,

The rise of India's kid influencers

The rise of India s kid influencers
Duration: 07:38
Social media influencers are getting younger and younger, and the alpha generation - those born entirely in the 21st century - is becoming the newest power broker in this space. While kid influencers remain a relatively new concept to India, their growth has spiked in recent years. They play pranks, review toys, and break down gadgets on their online platforms. Many are immensely popular and have millions of subscribers, attracting bigger and bigger brands for digital marketing and promotions. But is that taking their childhood away? Or is it simply a part of growing up these days? In this edition of WorklifeIndia, we listen to young social media stars telling us their stories and discuss with them the rise of India’s child influencers. Presenter: Devina Gupta Contributors: Anantya Anand, kid influencer - MyMissAnand; Pranay Chouhan, teen influencer - TechTheory; Lakshmi Balasubramanian, co-founder, Greenroom digital ....

Anantya Anand , Lakshmi Balasubramanian , Pranay Chouhan , Devina Gupta Contributors , ஆனந்திய ஆனந்த் , லட்சுமி பாலசுப்ரமணியன் , பிராணாய் ச Ou கான் ,

Inside the BITS YouTube mafia

Entry of nine YouTubers from BITS Pilani adds credibility to the influencer economy that is often derided. ....

West Bengal , Bitsian Youtubers , Lakshmi Balasubramanian , Harish Uthayakumar , A Bitsian Youtuber , Barbara Noakes , Kishan Sharma , Moksh Bainsla , Ambuj Saxena , Bitsian Shreyans Sancheti , Yatharth Gairola , Mohan Youtube , Noah Martins , Mehul Mohan , Rahul Mathur , Somrat Dutta , Bitsian Harish Uthayakumar , Indian Institutes Of Technology , Curious Harish , Red Shirt , Success Infinity , Devansh Dixit , Indian Institutes , Bits Youtube Mafia , Bits Pilani , Content Creature ,