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The business of online content going vernacular - The Hindu BusinessLine


The business of online content going vernacular
Heavy-handed The new rules will hit Indian language OTT players harder   -  AP×
Founders have begun incorporating vernacular aspects into their digital solutions to tap into regional communities, and to explore opportunities across sectors
In 2020, Covid-19 and the national lockdown expedited internet penetration, and the 3Es E-commerce-Entertainment-Edtech drove internet adoption. In this new reality, can a company without a vernacular strategy penetrate deep in the Indian market? The answer is a resounding No!
According to a 2020 report by ICUBETM, prepared by data, insights and consulting company Kantar, as of May 2020, rural India had more active internet users at 264 million, more than urban India’s 210 million. Content consumption has also gone up considerably; with internet connectivity becoming cheaper and easier to access, underscoring the trend of tier 2 and 3 markets driving the digital revolution in ....

Alok Foundation , Google India , Digital Solution , E Commerce , Vernacular Content , And Pratilipi , Online Content , Vernacular Languages , லோக் அடித்தளம் , கூகிள் இந்தியா , டிஜிட்டல் தீர்வு , ஏ வர்த்தகம் , வடமொழி உள்ளடக்கம் , நிகழ்நிலை உள்ளடக்கம் , வடமொழி மொழிகள் ,

The Politics of Language as a Medium of Delivery in Education


Education is crucial in the world’s efforts to realise the aspirations of the Sustainable Development Goals (SDGs). It is thus imperative for every country to provide inclusive and equitable education for its citizens.This entails not only that there be adequate schools, relevant curriculums, appropriate and sufficient learning and teaching materials, as well as properly trained teachers, but the language of instruction should also be inclusive. This article discusses factors that impact adversely on the achievement of inclusive and equitable quality education in Southern Africa. These factors include the use of unfamiliar languages in the delivery of education; sexist language use in schools; and cultural beliefs that reinforce the marginalisation of females and of differently-abled persons. The article further recommends measures to be taken to ensure inclusive and equitable quality education for every child, regardless of their socio-economic status or gender. The final secti ....

University Of Zambia , France General , Democratic Republic Of The Congo , Cape Town , Western Cape , South Africa , North Western , South East , Eastern Cape , Kwazulu Natal , Republic Of South Africa , Herbert Chimhundu , Mokitimi Mi Ngubane , Khumalol Ed , Fullreport Singleview , Department Of Psychology , University Of Kwazulu , Zambia Ministry Of Education , University Of Malawi , University Of Zimbabwe , Sustainable Development Goals Sdgs , Namibia Ministry Of Education , Grade Five Namibia Ministry Of Education , Centre For The Promotion Of Literacy , Curriculum Development Centre , Sustainable Development Goals ,