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Occupancy % gives us a quick snap shot of how quickly our available properties are booking vs. last year. So far our booking pace for available nights is up 30% year over year at this time. Keep in mind, the real effects of COVID shutdowns did not start until mid-March and this data is through the beginning of March, thus giving us a little better apples to apples comparison.  
 
ADR, or Average Dailey Rate, is another key metric we use to gauge how well our rate algorithms and revenue management team is maximizing not only occupancy, but more importantly revenue. To date, ADR is up 21% compared to the same time last year. We view this as a pretty sharp increase in broader demand this year as we have been able to incrementally push up rates for peak time periods. ....

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