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“The purpose of business is to create and keep a customer.” – Peter Drucker
I am taking a “detour” in this newsletter to talk about a vital part of a speaking business. If you have a speaking business or have ever thought about starting a speaking business, this newsletter is for you.
Do you know what the letters “CRM” stands for? CRM stands for customer relationship management. If you have a speaking business, you have a myriad of leads, contacts and opportunities in which to keep track. Managing these with pencil and paper, spreadsheets, and/or through a myriad of unintegrated tools on your phone, tablet, or computer is a nightmare! Enter the CRM tool. ....

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