விகக்ஸ் இருமல் News Today : Breaking News, Live Updates & Top Stories | Vimarsana
Stay updated with breaking news from விகக்ஸ் இருமல். Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
Top News In விகக்ஸ் இருமல் Today - Breaking & Trending Today
Paree is the presenting sponsor for the popular show. 26 Dec, 2020 - 08:46 AM IST | By Mansi Sharma NEW DELHI: While most youth-focused brands now prefer to market themselves digitally, where most of their core audience is, homegrown sanitary pad maker Paree is counting on a TV show to strike a chord with its TG. The young brand has recently partnered with Zing’s popular TV show Pyar Tune Kya Kiya’s (PTKK) season 11 as presenting sponsors. In conversation with Indiantelevision.com, Paree founder and CEO Sahil Dharia asserted that TV is far from being ruled out in any brand’s marketing mix. “Digital, no doubt, is a great alternative medium to reach the younger generation but it will never get as big as TV. We see if an association can help us in reaching around 10 crore women or not before we make any marketing decision, and this certainly does.” ....