February 5 2021, 9:26 am | BY Ricki Green | 19 Comments
Health insurer ahm has unveiled its new brand platform ‘You’re Good’, its first major brand campaign produced by newly appointed creative agency, The Monkeys, part of Accenture Interactive.
Off the back of a year in which Australians and the health care system have been faced with unprecedented challenges, ahm was looking for a brand platform that better reflected the more meaningful role that they are playing in their customers’ lives. Via simple, easy and affordable products – ahm customers can spend less time worrying about their PHI and get back to enjoying life.
The new brand campaign consists of three new TV spots, social, internal and CRM integration and will launch alongside ahm’s new integrated TV partnership with the Australian Open.
February 5, 2021 10:46
AHM has launched new brand platform ‘You’re Good’, representing the recent shift in its creative agency from Clemenger BBDO Melbourne to The Monkeys last year.
AHM ran a pitch process for its creative account in mid-2020. Clemenger BBDO Melbourne worked with the health insurer for three years and was responsible for the introduction of the brand platform ‘The Simple Bit’ in 2018.
The new campaign continues the simplistic black and white animations which first appeared with the launch of ‘The Simple Bit’, however the story of each character in the new campaign leads to the message of ‘With AHM, you’re good’.