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How to Organize your Brands? - capital Newspaper


capital Newspaper
By Aschalew Tamiru
On the same newspaper, I have been writing various branding related articles; Misconception about Branding, Basics to Successful Branding, Why Do Brands Matter, Can anything be Branded and Which type of logo fits your business are among others.
In this article, under the title of “How to Organize your Brands?’’; one of the elements of branding called Brand Architecture with the accompanied Brand Architecture model types will be presenting in brief.
Brand architecture is a way of organizing the different subsections of a larger brand; it is the relationship between brands within an organization and how they interact with one another. Brand architecture shows us how the sub-brands of a larger whole are organized, and how they all relate to each other. It can help a company to see how to keep parts of a brand separate when needed, and also how to allow them to work together to boost one another in the market. ....

Addis Ababa , Aschalew Tamiru , Addis Ababa University , Coca Cola , Dashen Bank , Customer Service , Successful Branding , Why Do Brands Matter , Brand Architecture , Fast Moving Consumer Goods , Customer Experience , Marketing Management , கோகோ கோலா , டாசின் வங்கி , வாடிக்கையாளர் சேவை , வெற்றிகரமாக பிராண்டிங் , பிராண்ட் கட்டிடக்கலை , வேகமாக நகரும் நுகர்வோர் பொருட்கள் , வாடிக்கையாளர் அனுபவம் , சந்தைப்படுத்தல் மேலாண்மை ,