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How businesses fail to get the best from software
Managers forget developers furnish creative and profitable solutions, Jeff Lawson says
Thu, Feb 11, 2021, 04:42
Frank Dillon
Jeff Lawson: “Don’t blame an engineer for writing bad code. The truth root cause is often not technical but rather organisational.”
 
Companies that recognise and fully utilise the talents of their software developers are increasingly dominating their industries, a trend that has been hugely accelerated by the Covid-19 pandemic. That’s the view of Jeff Lawson, co-founder and chief executive of Twilio, the New York-quoted tech firm that serves the needs of developers.
“The software that you need to run your business powers your website, your apps, your customer support, that’s the layer that touches your customer. The companies that listen to their cu ....

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