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Streaming Is Stalling: Can Music Keep Up in the Attention Economy?


Anton Emdin
Has streaming volume really peaked in the U.S., or is the current stalled growth a blip?
Music streaming services have continued to add U.S. subscribers this year, according to MIDiA Research, growing by 11 million paying users from January to September, to 117.9 million. But in a potentially troubling sign for the recorded music business, the number of total streams has remained the same.
For the past four months and counting, audio music streams have averaged 17.5 billion a week. That’s up slightly from the early March pre-pandemic peak, before the lockdown cut music listening down by 13% to a year low of less than 15 billion streams, as consumers stopped commuting and obsessed over the news. Streaming gradually rebounded, increasing 15% by the end of June but has plateaued since. ....

Tom Silverman , Edison Research , Strike Global Offensive , Sensor Tower , From July , Tommy Boy Records , டோம் சில்வர்மேன் , எடிசன் ஆராய்ச்சி , வேலைநிறுத்தம் உலகளாவிய தாக்குதல் , சென்சார் கோபுரம் , இருந்து ஜூலை , டாமி சிறுவன் பதிவுகள் ,

Streaming Is Stalling: Can Music Keep Up in the Attention Economy?


Anton Emdin
Has streaming volume really peaked in the U.S., or is the current stalled growth a blip?
Music streaming services have continued to add U.S. subscribers this year, according to MIDiA Research, growing by 11 million paying users from January to September, to 117.9 million. But in a potentially troubling sign for the recorded music business, the number of total streams has remained the same.
For the past four months and counting, audio music streams have averaged 17.5 billion a week. That’s up slightly from the early March pre-pandemic peak, before the lockdown cut music listening down by 13% to a year low of less than 15 billion streams, as consumers stopped commuting and obsessed over the news. Streaming gradually rebounded, increasing 15% by the end of June but has plateaued since. ....

Tom Silverman , Edison Research , Strike Global Offensive , Sensor Tower , From July , Tommy Boy Records , டோம் சில்வர்மேன் , எடிசன் ஆராய்ச்சி , வேலைநிறுத்தம் உலகளாவிய தாக்குதல் , சென்சார் கோபுரம் , இருந்து ஜூலை , டாமி சிறுவன் பதிவுகள் ,