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Surf Excel Delivers a Heartwarming Message Through its Unconventional Ramzan Campaign Every year, the Holy month of Ramzan ignites a spirit of kindness, selflessness, and compassion among the Muslim community. For years, Surf Excel has used its uncanny ability to creatively portray this positivity and preach the message of virtue through their powerful ad campaigns. Their narrative of spreading joy and kindness among everyone alike beautifully etches across the viewers’ minds. Like each Ramzan, Surf Excel’s latest released ad this year conveys a spellbinding and unconventional yet powerful message. The #EkMukammalJahan ad campaign revolves around the idea of including everyone in our happiness, even the ones who do not have someone to share their important moments with. ....
They agree that the idea of combining orphanages and old age homes is worth considering. Each Ramazan, Surf Excel presents us with unique ads that combine powerful messaging with beautiful visuals to encapsulate the true spirit of the holy month. This year, the brand is helping us understand the concept of neki a little better by suggesting a ‘home for all’, where the old and the orphaned can find love and peace in each other’s company. To further this discourse, the brand got together prominent local influencers, like Aamna Isani, Maliha Rehman, Amna Niazi, Momin Ali Munshi, Hunaina Rasool, Faiza Saleem, Daniyal Sheikh, Hassan Choudary, Manahyl Shafiq and Humna Raza, on a Zoom call to talk about the new advert. ....
The platform is all set to air the 19th edition of LSA tomorrow at 8pm. The 19-year-old LUX Style Awards carries an enviable legacy that is one of a kind. The platform has been producing iconic moments on stage with magical dance performances and tributes to Pakistan s legendary stars. Celebrity hosts sharing love and laughter with all who climb up the glamourous stage, tear jerking lifetime achievement awards, rousing winning speeches, a showcase of everything that’s worthy and fantabulous in the Pakistani entertainment and fashion scene, the incomparable LUX Style Awards have, through these tumultuous years, given us memories that encompass a lifetime. ....