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Hallmarking: The new gold standard


Seema Pathela Sachdeva
Three years back, Surinder Arora, a government employee in Chandigarh, became a victim of jewellery fraud when he went to a jeweller to exchange the ornaments he had bought from him about 10 years back. The jeweller flatly refused to exchange or buy it back saying that the piece had an impurity of 30 per cent. Arora couldn’t take any action against the jeweller since he had misplaced the bill. “I paid a heavy price for my carelessness. When I bought the jewellery, there was no way of knowing if the gold I was buying with my hard-earned money was pure or not. I’m happy that the hallmarking of gold jewellery has become mandatory. This will help to take action against those doing mischief,” he says. ....

Himachal Pradesh , Uttar Pradesh , West Bengal , Northern Region , Sameer Jain , Harinder Singh , Sarafa Swarankar Sangh , Pradeep Tewari , Kavita Sharma , Surinder Arora , Bhupinder Kumar , Ramesh Kalyanaraman , Nipun Monga , Satish Kumar , Lakshay Verma , Seema Pathela Sachdeva , India Brand Equity Foundation , World Gold Council , Jewellery Committee , Bureau Of Indian Standards , Jewellers Association , Seema Pathela , Indian Standards , Kalyan Jewellers , Hallmarking Unique Identification Number , Hallmarking Centres ,