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Health ministry makes an all out effort to get women in the UAE to stay fit


Dubai: The Ministry of Health and Prevention, MoHAP, has launched its public outreach campaign titled ‘Together we Move” to promote physical activity among women from all ages, by equipping them with the necessary skills and knowledge and helping them adopt healthy lifestyles to be protected from different diseases and to enhance their mental well-being and positive energy.
The two-month campaign is in line with the UAE Government’s Community Design Initiative for the Quality of Life and MoHAP’s Strategic Framework for Happiness and Wellbeing initiative, which was launched during the Innovation month in 2019.
The campaign includes direct interviews with social media influencers, awareness-raising videos and posters, outdoor ads in Sharjah, Global Village and City Walk in Dubai, indoor mall ads (Dubai Mall, Mirdif City Centre, the Arabian Centre, Ajman City Centre, Fujairah City Centre, and Bawabat al Sharq Mall in Abu Dhabi, in addition to two-week mobile vehicle a ....

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