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(iStock / illustration by Alison Bushor for The Real Deal)
The lights are still dark at the Diplomat Beach Resort, a sprawling 1,000-room oceanfront hotel in South Florida.
More than a year after the pandemic began, conventions and business travelers the lifeblood of such large properties remain sparse. And cruises, which usually feed hordes of passengers to hotels, are still halted.
While leisure travelers have descended on South Florida over the past six months, pushing hotel rates up and boosting occupancy, the hotel market’s overall recovery still hinges on the return of conventions and cruises, as well as international travelers, experts say.
Aaron Adalja
As with all things 2020, the 11th annual Center for Hospitality Research Sustainability Roundtable took on a distinctively different format, a virtual webinar format. It would have been easy to take a pass on holding the Roundtable given the dire state of the hospitality industry and the inability to gather in person. However, even though issues surrounding sustainability may not be at the forefront for operators, brands, or owners of hotels, it is still considered an important pillar in most organizations corporate strategy. Therefore, the Center for Hospitality Research at the School of Hotel Administration in the SC Johnson College of Business at Cornell University, moved forward with hosting the annual Sustainability Roundtable.