Detailed description is Member-focused strategy, innovation and marketing for association professionals. . Are we serving members well enough? Are we solving their problems? Do they turn to our association first when they have questions? Are we forward looking enough? Do members get enough value? What kind of experiences are we providing? These are the questions we ask. And these questions seem unanswerable.. . Perhaps we have tried to get at the answers in our own association’s data. Or maybe we fielded surveys. The data and surveys were helpful to a point but still we have more questions than answers.. . It may be time to do a big strategic overhaul, or kick-start our innovation engine, or just the perfect time to check in with members and make sure we are on the right track. Our big questions about members don’t need to go unanswered. Members hold the key to all this information as long as we ask them in just the right way. Members think the association is important. They feel great about giving their feedback and are very willing to give objective and accurate insights on their biggest challenges, their perceptions and opinions.. . Enter a special method of qualitative member research that invites members to share their insights. Those insights enable you to develop meaningful strategies, confidently innovate and create the marketing messages members need to hear.
Established in the recent years Smooth The Path / Kaiser Insights LLC in lehigh, pennsylvania in united-states.
This well-known establishment acts as a one-stop destination servicing customers both local and from other parts of the city...