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The executive creative director at MRM Japan on how technology has shaped his career, working for Nike on a global and regional level and what the Japanese really think of their country’s creative scene
MRM Japan executive creative director Kazz Ishihara is a creative with a belief that for advertisers to utilise the true power of what technology can do, they need to use their imagination to stretch the limits of what a product can do. This is something he’s implemented into his own work with brands such as Nike, Citroen, Smirnoff and SK-II. Since his beginnings in New York working for R/GA to working for Nike on a global and regional level, Kazz has been at the heart of the creative scene for almost two decades.