A VCU dental student's invention aims to make flossing less annoying, and now she has $10K to launch it

ERIC KOLENICH
Richmond Times-Dispatch
RICHMOND — To win funding for her invention, Virginia Commonwealth University dental student Christina Gordon had to pitch it to two dozen entrepreneurs and business experts, akin to the popular television show “Shark Tank.”
But instead of pitching in person, she spoke over video chat. And instead of convincing just one shark, she had to win over two dozen.
That’s exactly what she did, earning $10,000 from the VCU Innovation Gateway to develop a prototype for her idea — a way to make flossing teeth while wearing braces less annoying.
She summed up her product in a neat slogan: “Twice the clean in half the time.”

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