AAM’s Digital Assurance Acceleration Program: A Complimentary Audit Solution
December 3, 2020
The AAM Digital Publisher Audit is a third-party audit solution that identifies publishers who have taken steps to create quality platforms by delivering human audiences. The audit focuses on verifying traffic sources by analyzing a publisher’s business operations, traffic sourcing policies and continuously monitoring website traffic. The Association of National Advertisers recognizes the audit as a major step toward providing assurances at the publisher level.
We recognize that both buyers and sellers are facing unique challenges this year. Our mission is to help buyers buy and sellers sell, and we believe in the audit’s ability to help in challenging times. Today AAM launched the Digital Assurance Acceleration Program to offer Digital Publisher Audits at no charge to AAM publisher clients through 2021. The program was designed with the goal of rapidly growing the universe of audited media available for advertisers to buy.