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5 Things to Know About Digital Advertising and Audits with Texas Monthly


5 Things to Know About Digital Advertising and Audits with Texas Monthly
February 5, 2021
 
Texas Monthly was one of the first participants in AAM’s Digital Publisher Audit, a third-party audit solution that identifies publishers who have taken steps to create quality advertising environments and deliver human audiences.
In a recent interview, Robert Davila, vice president of audience development and research at
Texas Monthly advertisers are looking for, how their digital audience is growing, and the role of AAM’s Digital Publisher Audit in bringing the two together.
Advertisers Want Engagement Across All Platforms
“The biggest request we’re seeing from advertisers in RFPs is engagement,” explained Davila. “When they’re deciding to advertise on our website, they’re looking at the engagement of our audience and for topics they can align with. It’s the same thread across all platforms digital, print and events. They want to align with ....

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Meredith Uses Digital Audit to Arm Sales Reps with the Validity Advertisers Demand


Meredith Uses Digital Audit to Arm Sales Reps with the Validity Advertisers Demand
February 5, 2021
Situation
Engaging nearly 95% of American women across all stages of life, Meredith Corporation’s National Media Group is home to more than 40 iconic brands, including PEOPLE, Better Homes & Gardens, Allrecipes, Southern Living, REAL SIMPLE and Magnolia Journal. The company’s reputation for innovation and data-driven strategies attracts marquee CPG advertisers.
Issue
With more than 40 different websites, Meredith needed to differentiate their sites with valid, human audiences from other sites with fraudulent audiences.
Lisa Pezzuto, senior product manager at Meredith Digital, explained, “As ad support, I had sales reps coming to me asking, ‘How do we answer these fraud questions we’re getting? What do we have that proves validity?’” ....

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