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Wine Is a Language. Do You Lose It When You Stop Drinking?

Wine Is a Language. Do You Lose It When You Stop Drinking?
msn.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from msn.com Daily Mail and Mail on Sunday newspapers.

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Publishers See Risks in Ad Targeting Replacements for Third Party Cookie

As Google's cookie crackdown looms, some publishers are unhappy with the replacement identifiers offered by adtech companies. ....

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Meredith Corporation's National Media Group Forms New Strategic Development Team

Meredith Corporation's National Media Group Forms New Strategic Development Team
prnewswire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from prnewswire.com Daily Mail and Mail on Sunday newspapers.

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Meredith Corporation's National Media Group Forms New Strategic Development Team

Meredith Corporation's National Media Group Forms New Strategic Development Team
prnewswire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from prnewswire.com Daily Mail and Mail on Sunday newspapers.

United States , Daphne Kwon , Kelsey Andersen , Catherine Levene , Alicia Cervini , Walt Disney Company , Meredith Corporation National Media Group , National Media Group , Meredith Corporate Development , Goop Inc , Time Inc , Time Warner , Meredith Corporation , Strategic Development , Business Development , Chief Strategy , Oxygen Media , Walt Disney , Strategic Planning , Meredith Digital , Corporate Development , Wyndham Destinations , National Media , General Manager , Ladies First , New Mom ,

Meredith Uses Digital Audit to Arm Sales Reps with the Validity Advertisers Demand

Meredith Uses Digital Audit to Arm Sales Reps with the Validity Advertisers Demand
February 5, 2021
Situation
Engaging nearly 95% of American women across all stages of life, Meredith Corporation’s National Media Group is home to more than 40 iconic brands, including PEOPLE, Better Homes & Gardens, Allrecipes, Southern Living, REAL SIMPLE and Magnolia Journal. The company’s reputation for innovation and data-driven strategies attracts marquee CPG advertisers.
Issue
With more than 40 different websites, Meredith needed to differentiate their sites with valid, human audiences from other sites with fraudulent audiences.
Lisa Pezzuto, senior product manager at Meredith Digital, explained, “As ad support, I had sales reps coming to me asking, ‘How do we answer these fraud questions we’re getting? What do we have that proves validity?’” ....

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