Meredith Uses Digital Audit to Arm Sales Reps with the Validity Advertisers Demand February 5, 2021 Situation Engaging nearly 95% of American women across all stages of life, Meredith Corporation’s National Media Group is home to more than 40 iconic brands, including PEOPLE, Better Homes & Gardens, Allrecipes, Southern Living, REAL SIMPLE and Magnolia Journal. The company’s reputation for innovation and data-driven strategies attracts marquee CPG advertisers. Issue With more than 40 different websites, Meredith needed to differentiate their sites with valid, human audiences from other sites with fraudulent audiences. Lisa Pezzuto, senior product manager at Meredith Digital, explained, “As ad support, I had sales reps coming to me asking, ‘How do we answer these fraud questions we’re getting? What do we have that proves validity?’”