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Meredith Corporation Brands PEOPLE, Allrecipes and Better Homes & Gardens Rank No. 1, No. 2 and No. 8 Of Top 10 Largest Brand Audiences Across Platforms


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NEW YORK, Feb. 11, 2021 /PRNewswire/  Meredith Corporation s (NYSE: MDP) category-leading brands PEOPLE, Allrecipes, Better Homes & Gardens, Southern Living, Entertainment Weekly, EatingWell, Martha Stewart Living, Magnolia Journal and PARENTS have achieved significant performances in audience rankings, according to the latest Magazine Media 360° Brand Audience Report produced by the Alliance for Audited Media (AAM) for December 2020, covering nearly 100 magazine brands and 21 publishing companies.
PEOPLE ranks No. 1 in Total Brand Audience across platforms at 88.0 million, followed by Allrecipes at No. 2 with 75.1 million and Better Homes & Gardens at No. 8 with 35.4 million.
We re proud of our talented teams for their continued passion and commitment to informing and enriching the lives of our massive audiences, which reach nearly 95% of all women nationwide. There has never been a more important time for providing essen ....

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Meredith Uses Digital Audit to Arm Sales Reps with the Validity Advertisers Demand


Meredith Uses Digital Audit to Arm Sales Reps with the Validity Advertisers Demand
February 5, 2021
Situation
Engaging nearly 95% of American women across all stages of life, Meredith Corporation’s National Media Group is home to more than 40 iconic brands, including PEOPLE, Better Homes & Gardens, Allrecipes, Southern Living, REAL SIMPLE and Magnolia Journal. The company’s reputation for innovation and data-driven strategies attracts marquee CPG advertisers.
Issue
With more than 40 different websites, Meredith needed to differentiate their sites with valid, human audiences from other sites with fraudulent audiences.
Lisa Pezzuto, senior product manager at Meredith Digital, explained, “As ad support, I had sales reps coming to me asking, ‘How do we answer these fraud questions we’re getting? What do we have that proves validity?’” ....

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Meredith Corporation's Beautiful Kitchens & Baths Magazine To Unveil 30 Most Innovative Products For 2021


Meredith Corporation s Beautiful Kitchens & Baths Magazine To Unveil 30 Most Innovative Products For 2021
Top Products Include a Smart Range with Built-In Air Fryer, a Mobile Beverage Center, a Refrigerator with Craft Ice, an ADA-Compliant Farmhouse Sink, and Made-in-America Hardwood Flooring
LG Electronics, Elkay, and Bruce Hardwood Among 30 Products Selected
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NEW YORK, Feb. 4, 2021 /PRNewswire/  Meredith Corporation s (NYSE: MDP) Beautiful Kitchens & Baths magazine, part of the company s Luxury Home Design Group, today announced its tenth-annual list of 30 Most Innovative Products. The entire list reveals editors picks for their most impressive new kitchen and bath design products introduced in the past year. These products will be featured in the spring issue of Beautiful Kitchens & Baths magazine, on-sale February 5 ....

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