5 Things to Know About Digital Advertising and Audits with Texas Monthly February 5, 2021
Texas Monthly was one of the first participants in AAM’s Digital Publisher Audit, a third-party audit solution that identifies publishers who have taken steps to create quality advertising environments and deliver human audiences. In a recent interview, Robert Davila, vice president of audience development and research at Texas Monthly advertisers are looking for, how their digital audience is growing, and the role of AAM’s Digital Publisher Audit in bringing the two together. Advertisers Want Engagement Across All Platforms “The biggest request we’re seeing from advertisers in RFPs is engagement,” explained Davila. “When they’re deciding to advertise on our website, they’re looking at the engagement of our audience and for topics they can align with. It’s the same thread across all platforms—digital, print and events. They want to align with the content that speaks to their desired audience and audiences that