Against all odds, how this entrepreneur single-handedly built a profitable Rs 35 Cr revenue D2C jewellery star

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Being a software professional, mother to two young children, and starting a venture in the male-dominated jewellery business can be a tough task, but the challenges did not deter
Priyanka Khandelwal from setting up a bootstrapped direct to consumer (D2C) brand –
Priyaasi. The startup has hit revenue of
Rs 35 crore in FY21, and has always remained profitable.
Though trained as an engineer and having worked at corporates, but hailing from a Marwadi-bania family, Priyanka was always keen to do something on her own.
Post her marriage and giving birth to a baby, Priyanka resigned from her job at IKSL and shifted to the United States with her husband in 2012.

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