Share on Being a software professional, mother to two young children, and starting a venture in the male-dominated jewellery business can be a tough task, but the challenges did not deter Priyanka Khandelwal from setting up a bootstrapped direct to consumer (D2C) brand – Priyaasi. The startup has hit revenue of Rs 35 crore in FY21, and has always remained profitable. Though trained as an engineer and having worked at corporates, but hailing from a Marwadi-bania family, Priyanka was always keen to do something on her own. Post her marriage and giving birth to a baby, Priyanka resigned from her job at IKSL and shifted to the United States with her husband in 2012.