To u. A. E. Backed horses and happened east of the city of a talk and shabab province witnesses say the attackers fired at the checkpoint before detonating a car bomb as are your headlines keep it here on aljazeera the stream is next. News has never been more what i think but the message is simplistic and misinformation is rife listening post provides a critical counterpoint trying to bring Mainstream Media narrative at this time on aljazeera. High on family ok im going to stream today a new bollywood film has people talking about the cost of the songs but most importantly about the message the importance of Mental Health and hygiene by bringing the story of one indian innovator to the big screen the films producer director and kos they are removing stigma around periods not all superheroes way capes this is. A medical. Us spiderman. Like an indian. Man. But becoming. The. Old big strong man not making country stronger and so i. Just. Call you. One strong mother strong sister strong then. The myths and to those around menstruation a monthly often painful part of life and adding to that burden a lack of access to sanitary pads as a result girls miss or drop out of school stunting Economic Opportunities down the line and reinforce. But one man i ring a child of them became well known for his low cost making machine of creating awareness about the un hygienic practices around menstruation in india he is indeed i was explaining why he got stuck to it. In the middle. Of a small small good. News cutting something behind the purposes behind me something then asked what is it. Instant slapping on my cheek is none of your business. That as others is being with is it is when they will begin her. Nasty that blood would get under the cloak. Of upper management to manage it. This remarkable story is the inspiration for the new film pad mad joining us now from our studios in london we have to in kolkata producer of pacman via skype from colorado in the United States by founder and c. E. O. Of ice thats a company that designs low cost health and Hygiene Products for girls and women every mumbai india Jaideep Mundell founder of aka innovations that a social enterprise that enables poor women to produce and distribute affordable eco friendly sanitary napkins guest welcome i just want to pause for a moment and say this phrase the welds first feature film about Menstrual Hygiene. J. D. When you first saw that this was happening in your initial reaction was what. I think for me it was well this is a great conversation starter. Against me that came from the space of mcdonough and helped trying to kind of figure out how my in my lifetime going to educate these women about importance of hygiene because there are women dying every two minutes in childbirth just because they cant ask or perceived what tenderness is in this is really exciting for us to know that there is going to be a large scale conversation starter that might help our working knowledge and date a conversation starter for you what were you thinking you saw the post is bad math coming twenty eighteen and you thought why actually our study started with him only back into how the ben we got in the first interview with occurred in the northern part of india so and i have been knowing him for almost ten years now and make so i mean nothing when this race and before we started the. Book of isolation on the back of the notion documented by a master no its obvious and i knew that who manifested it but you know so what im going to in effect become isolated was his innovation. And the footnotes with a collaborator and even if so so and then we moved on i mean i was using mirrored lines. But i think this is coming out of the great need to this topic to be talking about when you started it was ugly in august and apart from him was talking about gifts and now with this movie i began as a Bollywood Movie thinking about this i have a question for you twenty four from twitter i am perenna says i would like to ask twinkle about the thought process she went through when she decided to make a movie on the topic which is considered a to boo in india shes the producer and putting a lot of money into the movie was she apprehensive of the movies come natural success twinkled. Right at the beginning id like to see that if i was really making a movie for commercial success or that sort of movie i would have to blow up eleven cars in the first scene and then id be guaranteed a box office hit. Making a movie about menstruation was really for me not about commercial success as much yes we do want the movie to do well because if we make profits then other movies with a strong message would have the courage to go ahead but. It was just more than anthem story that i found compelling when i first read it i was doing some research for a column on menstruation and i read about him and it just gripped me because here was a man from a very conservative conservative village who encountered a problem when he realized that his wife was using rags and unlike other people he didnt think that i need to and more money and then by her side if you beds he said im going to make her a local sanitary pad and i thought that was fascinating the other thing that i found very appealing in his story was the fact that he at this point of time only sells his machines to n. G. O. S and womens groups and enables them to underly really hood as well as giving them access to look a sanitary pads. When i saw his talks the thing that really appealed to me to make a movie about him is that theres a certain whimsy about him as a man whos doing a very serious they really doesnt take himself seriously which lends very well to cinematic narrative and and so with badman let me just show you a clip of american athame and hes talking about why its so important for him to do the work he does its not about money its about the work this is a thing i havent. Computing giants even from hard words was difficult. To compute. Im pursuing on seven peer. What is my business im going to make india and the person using country in my life. In this where im going to provide not versed in a million dollar. Thats why im not running after this bloody money im doing something serious to go he was on the set with you here he is with the star playing him also your husband actually kumar and you american awesome on the set what did he make of his story being made into such a huge film. Again i dont think he was really bothered about you know fame or money for that matter he was very interested in the movie that the protagonist and actually who plays him has the right posture for welders so he was sort of obsessed with that no matter what we were doing he was like no but a welder doesnt stand like that and i said well there are only you know a handful well those who really know that you dont hunch over in that manner i think of for him its culmination of his lifes work and he can see that and i kept telling him that were going now youre immortal your work is immortal and that sort of pleased him i guess show you a quote from the director and he says this is its a childrens film it must be seen with families we dont want to teach or preach our film is Pure Entertainment so they did defend us going to work the idea of were not going to do you are not going to do a lecture were not doing a documentary were going to have fun with this. You know i think its a wait and watch kind of thing really want to see if that happens and id be very happy if that happens given the fact that it was so much like i was talking to my the other day its not necessarily about the taboo its about the lack of full conversation and its this film can actually get people to sit together and try to screen and watch this subject and talk about it i think thats something thats with the pain of the victory of this year in the Mental Hygiene space and the so few people working in this space gebbie been a good friends as well i think its just about how can we get these people to talk about it and if it really happens nobody more excited than us i guess and speaking. Of that theres a beautiful love song and this film which is already a hit song its called i said t. N. T. And it means that youre always going to go on together today on what its a love song between the two main characters have a listen have a look. At the. Budget its. A. Good. Movie. This idea that perry is a shameful is something that is central to the film to the story of america nothing he says here on twitter periods are not shameful attitudes towards it are weve initiated the conversation its time for you to nischelle around you try and teach men and women about periods what they are how do you even start that conversation. The very first thing as we believe lake when we start in the states and we try to talk about the science what we do not do that and that was directly but in india this was us and happening. And if you talk to the birds and the women around back it would create a barrier so what we do instead talk about the science can if you wish to also talk about that what the Science Behind this was and what actually happens and. I believe women and those in villages adolescent cities nor bad so what we want to talk about with the men who are having kids is very important for men but they do not know theres a connection to convince freshman and say if a woman is not menstruating they cannot have kids so once you make those connections like an inspiration and but is connected it makes this place them to other men also to focus on that and then thats a broader woman actually support in terms of a man to support the Baby Products or even support in terms of you know household in the ivies so the simple connection is makes a lot of sense so we do it and then we feel like who is talking is a partner someone lake who is close to them are someone whom they can trust would be happy to in schools it would be the parents it could come in he woman whom they are interacting in day to day basis the other one was to communicate we never talk like from akim unequalled legal duty programs trading up and theres regionally i wipe up into the words a moment addict me because we feel like thats comics is that important and bad lot of different show is about that doesnt resonate here i know that you have a product questions affordable menstrual pads for people very low incomes and looking at it right here when you share this new show things to people tell us take the action because i think thats very telling. Sure i think for us the bags were the request from the woman that we were serving who were giving birth to babies and they have another bad thats called a postpartum hey jean which is very different because what you observed was vitamins documents and when women started using up. They were like well do you have sanitary pads for us to start you know using regularly after that because we love your product and i product was created with women with the needs they had and the gynecologists and their clothing street in d. C. Thats not distraction coming from us and for us the color pub is not as has been leading products that women want to lead and like i said before emancipating the something that we enter because we start a huge need that was missing in the market and clearly saw it as the. You know we we came up with. The regular low cost but what the woman kept telling us was we need out of ten pounds because were going out to work we want that comfort you know we dont want rushes and be willing to be the some out to do that and i think thats how our conversation started with women who are giving birth to babies and then there are and we launched our with the doctors who recommend twinkle i want to share this thought with you it comes from our online audience and they say. Dont say this out loud boys arent supposed to know about it and staying on the insecurities we go through hiding it i feel that this film is surely will reduce that idea about stigma how do you go about and i dont want to spoiler alert here but how about how do you go about talking about Mental Hygiene in a bollywood film. Its a story so because its not going to them story it weve been completely unapologetic about the fact that its about menstruation its about sanitary pad. But the what to be done and what i think he has achieved is that hes also made sure that for the first five minutes when you see the movie perhaps youd be uncomfortable because now youre addressing a topic that you never dressed before but after that youre immersed in the story and all the things that even spoke about about you know how he. He interacts with women by people close to them talking and about how he says that he has calling childbirth which is important to men with menstruation is something that is also there in our food where the protagonist realizes that you know perhaps if his wife continues using and i do make rags it could lead to being you know sterile so weve done that and also what weve done very clearly is that our messaging is such and because of modern athens character its not a preachy movie its not a movie where we are going to give you a sermon because even as as a mother i know that if im going to give my children a lecture that im like a Television Remote my mouth is moving but nobodys really listening so here we are again made it in detaining weve made it really and still a message hopefully will come through loud and clear. And get it was anything you want to go its not often that you get the producer of a major movie a ballot to open right here to talk to you. Want on swindle. I think my biggest question to twinkle would be did you think of any large scale outcomes that this movie would have you know idea on ten definitely a part about it as a conversation story start or a story that you want to kind of communicate an inspirational person but beyond that i think the people working in the space if you had an outcome in mind its easier for us to value since behind that outcome because when the use of there is i mean look at least on the other Womans Health advocate its a its a long way to doesnt just start with menstruation goes all the way to medical and if youre menstruation isnt right then it effects you in different parts of your late ill about the disposal were working with. Twinkle has to say good question. So when i began this journey i first wrote my column in two thousand and fifteen it was my first column on menstruation and then i wrote a book in two thousand and sixteen about this and finally two thousand and eighteen we have the movie i think for me one yes the conversation starter was very important the other thing i was looking at this in two ways there was a movie and there was also an issue a problem and it was something that i as a woman you know identify with even today if you ask me after doing all this research if i when i go into a temple i have to fight against my ingrain conditioning saying that im not committing a blasphemy and and i thought to myself that even as a progressive woman if these thoughts in my mind that what about the rest of the women who are probably not spend so much time researching a subject like menstruation so one is trying to dispel the taboos the other thing that i was talking to morgan and also about at this point his pads are ninety percent biodegradable and after the firm im hoping to raise funding to make it one hundred percent biodegradable so that we do have a sustainable eco friendly way of managing during our period and also to help him get his machines into more states and so that a lot more women can use them and earn their livelihoods as well as have access to beds just my larger picture yeah i think my question is on that line only. When. Dr of the conversation for follow yes its going to have thank you for what you know. And i share this with you because this is im actually kumah the star of the film and this is what he hopes the film would chief havent eaten so with the help of awful if we were able to make even the slightest change a little starting a conversation in peoples living room about Menstrual Hygiene i will be happy since it is treated as such a taboo subject not only in rural areas but also in cities. Of course the big idea is to. Make a change we have to get the first hopefully the rest of the reform so twinkle and not ready says around thirty Million People could watch the movie or the related content when they start discussing this its no more. Thats a lot of pressure is that possible could your movie do that for india what im really happy about is that even before the movie is released once the trailer was out there the conversations already begun i have seen men who in all these years have never spoken about sanitary pads or menstruation or period discussing it we. And as time is going by i look at you know a lot of women who are not talking about this who are shy. You know taking pictures holding a sanitary pad up in their hands so once theres a certain shame and embarrassment that disappears then perhaps you know a lot of women maybe in rural areas who are using rags and leaves and things like that will say ok maybe we need to manage our budget in whatever way possible and sacrifice Something Else and go today has been saying you know maybe you dont need to buy your cigarette or your beauty and i need sanitary bags and im hoping that will take place slowly after watching this for im looking at a picture here of you should university from earlier on this. If youre in your press tour talking about pacman here and here you are with Malala Yousafzai which is unusual you had that conversation. If your sense of how big this is and then addressing me as well what is this like the idea that this is global its not just about menstruation a Mental Hygiene in india people around the world are really interested. And the other thing also i feel that the other thing that i want to talk about is why sanitary pads are treated as luxury items and why is it tax and theyre taxed all over the world theyre taxed in india twelve percent theyre taxed in the u. K. Theyre taxed in many states in america and i think again its because women as a group were not standing up and relieve and because of this embarrassment about our own biology were not standing up and say that this is ridiculous you know why is via great x. Ray in certain states why are condoms downstream india and why not sanitary pads let me just bring in this thought here first of all. Should reach out to the rule areas of india but it turns out to be a revolution india as far sanitary pads are concerned. This is what you do all the time been doing this for many years do you think that a movie might be a great educational tool and this one in particular yes absolutely because the box to stop you know. Shows during those years lovable across the country and across the globe so i think i would get a lot along with the girls and that would help. Im looking here at some of the projects that you are doing by doing right now as a bait is doing right now and its about getting access to mr ration products to sanitary towels tell us about the idea of the simplicity idea is a beta about people being out of buy parts and then helping other people in other parts of the worlds. Sure so i said six indicate that about eight hundred million women men straight every single day and more than half of them dont have access to and for us to be able to put weight on access and education around it productive help play cycle we launched this campaign called girl with confidence dont shop in the us which will be launched in the u. K. Pretty soon as ok we want women who can afford to buy thats for themselves and people dont need a bad woman in need so basically i am buying a package so myself i will donate exactly the same package to a woman in india this league kind of bringing a global collect dubois of woman to not only health and power themselves to help others but help empower other girls in need as i write and jaideep i love this tale on the street here periods will not stop me parry it at your campaign. Now. You have so back to be the fact it is going to be in color freedom from tree to tree and this avenue across india and seven states and we tried to follow you just out biggest drop in to different very talk about the famed. Group and we like the Biggest Campaign forward if you talk of growth we are also working with them in the model s. I disagree with. Us on what i will mean for the fans are going to point in us and what the third one back up on the u. S. Might be Recuperation Program so in this program. If your cost to go to probability over across india twinkle youre doing this extensive press junket you are talking about Mental Hygiene to the whole world are you project. I think i think i probably get tired of this once i hit menopause and. Its so teles every month i think some part everywhere isnt it with me all right thank you so much trouble kind of wait a bar i am going to remember back conversation. Its online using hash tag a stream i will leave you with another song from the film happen. For you are. About to. Sound like a little bit edgy because he or she didnt know how to summon up the ac because. It was a pawn which modern day venezuela was established. For over a century this lucrative resorts has divided the people both less than those with the Worlds Largest reserves. Charting the impact of industrialization and the legacies of its prominent leaders we shed light on the troubles afflicting venezuela today. The big picture the battle for venezuela coming soon on ill just see it up. To. The final. With bureaus spawning Six Continents across the globe. To. Aljazeera is correspondents live in green the stories they tell. Me are fluent in world news. As earaches prose a prominent figures of the Twentieth Century and how life will run some influence the course of history was the cuban revolution communist the way feel castro is a feudal east the not a communist the custer wanted his country che wanted International Revolution became a point when the relationship came to an end the icons of revolution who changed the course of latin american politics. And fidel castro face to face at this time on aljazeera. The russian backed syrian talks are delayed in sochi is opposition members refused to leave the airport for the negotiations