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An Instagram post by Anna Heinrich is the first social media influencer post found to be in breach of advertising transparency rules by the ad watchdog after stricter new guidelines were introduced in February.
In a decision published in March, Ad Standards determined that the post by the lawyer and
Bachelor winner, which tagged fashion brand Runaway The Label, went against the advertisersâ code of ethics for not being a clearly distinguishable ad.
Anna Heinrichâs Instagram post was the subject of a complaint to the advertising watchdog.
Credit:Instagram
Heinrichâs Instagram photo, posted on February 11 to her 380,000 followers, showed her wearing a green dress with the caption, âTurning my apartment into a Runway [green heart emoji] Then back to my PJs I go! Wearing: @runawaythelabelâ.