A year of remote work has forced many to rethink what post-pandemic office life will be like — including the retailer that has been dressing businesspeople for 200 years.
That’s the idea behind a series of initiatives from Brooks Brothers as it plots a relaunch after exiting bankruptcy last year. There’s a new athleisure line, a product mix with other casual items and a mascot: Henry the Sheep.
The move is overdue, said Ken Ohashi, who took over as chief executive officer in January with a plan to capture more of Brooks Brothers’s regular customers’ spending. Even before the pandemic, shoppers’ tastes were shifting away from dressier clothing and toward more casual offerings.