Case study: How Aviron navigated a COVID-induced home gym boom
A push to a direct-to-consumer model helped interactive smart rower company flourish
5 minutes read
When COVID-19 shut down gyms across the country, equipment maker Aviron needed to pivot to the home fitness market. It needed a logistics partner that could handle the difficult last-mile. It found that in GlobalTranz. (Photo: Aviron)
Heading into 2020, the U.S. fitness club industry was on a roll, with projections that it would reach $39 billion in the U.S., growing more than 2.6% over 2019. Then COVID-19 hit, shutting down the majority of the fitness industry. That included gyms but also fitness facilities in hotels and other businesses.