by Stephen Chapman
CDS has launched a new behavioural insight division, following its acquisition of SimpleUsability last year.
The new unit has been set up to “drive inclusivity and accessibility” in the public and private sector.
“ONS data shows the UK has more than 10 million disabled people – only 8% of whom require the use of a wheelchair – as well as an ageing population with a wide range of needs, and 4.2 million people aged 65+ who have never used the internet,” explained Operations Director, Clare Gledhill, who’s overseeing the management and development of the division.
“And, while the pandemic has undoubtedly highlighted the ethical needs for key services to start thinking about who and how they include everyone in communications, it also heralded a new ‘digital age’ where people rapidly embraced digital-first solutions. While it served a very timely function, it’s important we must remember that everyone has the right to the same experience as we start to shape our ‘new normal’.