Celebrating farmers the focus of fresh Case IH brand work
Agricultural manufacturer's new brand campaign highlights work of Australian farmers
Celebrating Australia’s farmers and their importance nationally as well as globally lies at the heart of a new brand platform launched by agricultural manufacturer, Case IH, this month.
The new campaign, 'It's what we do', centres around a 90-second film examining the highs and lows of farming and featuring real farmers who are investing and supporting our food chain from across the country. The voiceover was done by farmer and scientist, Anika Molesworth, who was recognised as the Young Farmer of the Year in 2015 and won the NSW Young Achiever Award for Environment and Sustainability in 2017. The short film was directed by Jonathan May and created with Leo Burnett.