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Warning: You are about to learn something dangerous you cannot erase from your brain.
It's a foolproof trick for fixing people's names in your mind. And as the five celebs on Can I Improve My Memory? (C4) discovered, it's laughably easy . . . quite literally.
All you do is invent a ludicrous pun on the name, and visualise it being acted out. The ruder, the better.
As an example, a memory expert held up a photo of a woman called Lucy, and suggested we picture her with a 'loo seat' round her neck. Nothing can go wrong, unless you call her 'Toilet-head'.