Cisco AppDynamics study reveals the risk of getting digital wrong
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Earlier this month, Cisco’s AppDynamics group released the results of its latest App Attention Index, which measures customer attitudes toward applications and digital services — and unsurprisingly, the study found that consumers reliance on digital services has skyrocketed since the COVID-19 pandemic began.
That’s consistent with my discussions with business leaders, most of whom have stated they have accelerated digital initiatives in the past year. I recently did some research that quantified this.
A recent ZK Research study found that 76% of organizations have accelerated digital initiatives by at least one year and a whopping 49% by two-plus years. There’s an expression that “necessity is the mother of invention,” and the pandemic created a scenario where QR code menus, touchless payments, curbside pickups and more all became necessary for a business to survive.